Wise Reusable Cups
A StoneAmp Partner
Wise exists to challenge and disrupt the use of single use plastic cups and avoid waste to landfill.
Their intent is to create disruption in the marketplace in an effort to eliminate single use cups with reusable cups, and help their clients develop and access genuinely sustainable waste & recycling solutions with an improved customer experience.
The model was born out of 30+ years of experience in the International Venues & Events sector, acting as the receiving end of waste creation, Wise decided to create disruption and improve the environmental footprint of their sector.
To date, Wise have avoided 3,500,000 single use cups being disposed of and combined with their specialist waste & recycling disruptive model, they are establishing new principles and setting new expectations as they disrupt traditional waste management.
Wise brings best practice sustainability and circular economy solutions. Every step closer to zero landfill.
How It Works
The Wise reuse cups are a solution to the massive single use plastic cup waste problem across the planet. At stadiums and events, customers are asked to participate and pay a £2 deposit on their first Wise Cup.
That’s all they pay all day!
They return to their seat and return their drink, remembering to keep their empty cups close at hand. When they bring their empty wise cups back for a refill, they simply exchange their cups for clean ones at no charge.
The Benefits
There is no limit to the number of free exchanges. At the end of the event, customers have the choice to return their last cups for a cash refund of £1 each, donate the cup deposit to charity, or keep the cup as a memento.
Already proven across stadia and major sporting events throughout Australia, Europe and the United Kingdom, The Wise solution is that game changer via:
Reduced cleaning costs
Elimination of waste to landfill
Reduced waste management
Ecologically sustainable
Reduced reliance on labour
Increased revenue
Develop community support platforms without cost to venues
Increase identity of special events
Provide a ‘Brand-in-Hand’ advertising medium for product, event or activation
The possibilities are endless. The product is so environmentally sensible and logical that it defies the traditional naysayer’s and encourages inclusion and advancement of opportunities.
How Is It Possible?
Wise’s game changing machine is capable of the complete sanitisation of 10,000 of their cups per hour, whilst consuming only 92 litres of water in doing so.
This is the Wise point of difference, no competitors have this capability as standard dishwashers do not sanitise or dry the cups sufficiently.